Here’s what I learned this week

I’m taking Q4 off from this newsletter.

Over the past 4+ years I’ve tried as hard as I could to break down ecommerce to the basics and relentlessly advocate for the customer journey.

I’ve called out misconceptions in business over and over, but I’m done for this quarter.

The constant bickering between industry professionals advocating for things that simply aren’t true anymore is at all time highs.

Too many people are sharing resources without any contextual awareness of whether or not they are successful.

We celebrate brands for revenue numbers without paying attention to balance sheets.

In all the businesses sectors, ecommerce has the most “best practices” of all of them and they are talked about too much.

We’ve overcomplicated ecommerce to the point where we’re over optimizing for things that don’t matter.

As Q4 starts, take a step back and simplify your approach, a lot of businesses aren’t going to make it, I’ve said this every year, but the more I look at businesses from behind the scenes the more I see them spiraling into non-existence.

Any company doing more than 40% off this holiday season is likely in big trouble.

There’s going to be a lot of them doing that.

I’ll see you in January.

Best,

Jon

All my courses are free at jonivanco.com.